Legal
Privacy Policy
Last Updated: March 31, 2026
Darkhorse Mindset (“we,” “us,” or “our”) operates ajpasciuti.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our site.
Information We Collect
Information You Provide Directly
- Newsletter signup: email address, first name (optional), phone number (optional), SMS consent
- Book pre-order verification: email address, first name, order number, retailer selection
- Speaking inquiries: name, email, organization, event details, budget range
- Story submissions: name, email, message, military branch and era (optional)
- Testimonial submissions: name, email, quote, title, organization
- Event registration: name, email, phone (optional), organization (optional)
- Store purchases: email, shipping address, payment information (processed securely by Stripe — we never see your full card number)
How You Heard About Us
We may ask how you discovered Darkhorse Mindset. This helps us understand which channels bring people to our community. This question is asked once and your answer is remembered so you won’t be asked again.
Information Collected Automatically
- Page views: We track which pages are visited to understand how the site is used. This data is anonymous and does not identify individual visitors.
- Retailer click tracking: When you click a retailer link to pre-order the book, we record which retailer was selected. This helps us understand purchasing patterns.
- Cookies and local storage: See the Cookies and Tracking Technologies section below.
Cookies and Tracking Technologies
We use cookies and similar technologies in four categories:
Essential Cookies (Always Active)
- Authentication cookies (Supabase Auth): Required for admin login functionality
- Pre-order verification (dh_preorder): Remembers that you’ve verified your pre-order so you don’t need to re-enter your information
- Payment processing (Stripe): Required for secure payment processing when our store is active
Functional Cookies
- Attribution tracking (dh_attribution_answered): Prevents re-asking how you heard about us
- Theme preference (dh-theme): Remembers your visual theme choice
- Retailer click tracking (dh_retailer_click): Links your retailer click to your pre-order verification
Analytics Cookies
- Site analytics: Anonymous page view tracking to understand site usage patterns
- Microsoft Clarity: Heatmaps and anonymous session recordings to help us improve the site experience
Marketing Cookies
- YouTube: Video embeds may set cookies when you interact with embedded videos
- Future marketing tools may be added and will be listed here
You can manage your cookie preferences at any time by clicking “Cookie Preferences” in the footer.
How We Use Your Information
- Process and verify book pre-orders
- Send newsletters and updates you’ve subscribed to
- Respond to speaking inquiries and story submissions
- Process store purchases and event registrations
- Improve our website and user experience
- Track progress toward our book launch goals
- Understand which channels bring people to our community
We do not sell your personal information to third parties.
Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. Newsletter subscribers can unsubscribe at any time using the link in any email.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of non-essential cookies and tracking
- Unsubscribe from communications
To exercise any of these rights, contact us at the email address listed below.
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Opt out of the sale of your personal information (we do not sell personal information)
- Not be discriminated against for exercising your rights
Third-Party Services
We use the following third-party services:
- Supabase: Database and authentication (supabase.com)
- Stripe: Payment processing (stripe.com)
- Vercel: Website hosting (vercel.com)
- Resend: Email delivery (resend.com)
- Microsoft Clarity: Anonymous site analytics (clarity.microsoft.com)
Each of these services has its own privacy policy governing how they handle data.
Children's Privacy
Our site is not directed at children under 13. We do not knowingly collect information from children under 13.
Changes to This Policy
We may update this policy from time to time. We will notify you of significant changes by posting a notice on our site.
Contact Us
If you have questions about this Privacy Policy, contact us at:
AJPascuiti@gmail.com
Darkhorse Mindset
ajpasciuti.com